Step 1. Remove distracting elements (such as people in the background)
Step 2. Make the sky blue-er ( if that's a word)
Step 3. Use a special plug-in (on-one skintune) to soften the skin and give it a glow.
Step 4. Perform a color and contrast shift on the sand to bring out texture.
Step 5. Put your logo on it so people can hire you to take great portraits of them!
(Click on picture to see larger version)
About the photo: This picture was taken on the shores of an Indiana state park (yes I was surprised to learn that Indian has shoreline on Lake Michigan too). The model Erin has great skin to begin with, which saves me a lot of time on re-touching. Erin has always wanted to go to the ocean, for the time being she settled on lake michigan. I felt this was a successful shoot in that showcased her natural unkempt beauty.
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